About us

As a species, we strive to protect our environment for our future and for generations to come. However, when faced with choices, people often gravitate toward options that are easier, cheaper, and more comfortable.

Since the 1970s, when single-use plastics became widespread, they replaced environmentally friendly alternatives without competition. To encourage a shift away from single-use plastics, I believe that sustainable alternatives must be competitively priced and nearly as convenient. Without this, changing habits will be challenging.

All our products are designed to be biodegradable and sourced from renewable materials, from the bristles of our toothbrushes to the labels on our packaging. Any plastic for which we don’t yet have an alternative will be clearly marked.

Having worked globally on ships and in ports over the past 20 years, I have witnessed first-hand the increasing debris washing up on our shores. This experience fuels my passion for making a difference.

To help offset the damage already done, we are committing **10% of our net profits** to a leading charity focused on ocean cleanup. As our company grows, we hope to increase this contribution.